Elermore Shopping Centre

Newcastle, New South Wales
Commenced 19/07/04

Elermore Shopping Centre was the second of our retail projects for WRF Securities. The brief involved creating a contemporary image for the shopping centre which focused more trade into the smaller tenancies. This time, we developed the idea of effectively cloaking the existing centre in a new and more dramatic skin. This skin took the form of a gridded superstructure supporting a sculptural entry feature and lightwells, giving the centre a far greater street presence and greatly enhancing the experience of the main mall.